For Australian pool builders
More booked site visits by month 3, or month 3 is free.
Meta and Google ads for pool builders, with a screening quiz before anyone books. Target agreed before you sign.
- A$2,500 a month, flat. Ad spend on top.
- Live within 14 days of access, or month 1 is free.
- No lock-in for the first 90 days.
Sound familiar?
You pay for ads. The wrong people book.
They can't get finance.
They love the plan. You spend an hour on site. Then the bank says no.
Quoted. Then nothing.
You measure up, you send the quote, you follow up. Silence.
The winter slump.
Summer is flat out. Then the phone goes quiet for months.
The 90-Day Booked Calendar Guarantee
Month 3 is on the line. Here's the deal, and the catch.
Most agencies don't put a guarantee on it. This one is about booked site visits. Never sales.
What I promise
- Before you sign, we agree a booking target for month 3.
- If we miss it, month 3 is free, and we keep working.
- Your page and ads go live within 14 days of getting access, or month 1 is free.
- No lock-in for the first 90 days. After that, a 3 or 6 month minimum.
What you need to do
- Keep the ad spend we agreed.
- Call new enquiries back within 1 hour, in business hours.
- Approve ads within 2 business days.
- Give us access to your accounts.
What you get each month
One flat fee. Here's everything in it.
- Your Meta and Google ads, run for youFacebook, Instagram and Google. I set them up and run them.
- A landing page with a screening quizBuilt for pool builders. The quiz asks about finance, budget, yard access and timing before anyone books a site visit.
- The ads, made for youUsing real photos of your work. No fake people.
- A video update every weekA 2-minute video, plus a text and an email. Bookings first.
- A review call every monthOne call. What worked, what didn't, what changes next.
- One person on your accountI do the work myself. No hand-offs.
Your ad spend is on top, at least A$2,000 a month.
Your first 30 days
Live in 2 weeks. Then an update every week.
- Day 1
A call
We go over your jobs, your area and the target we agreed. You give me access to your accounts.
- Week 1
I build it
Your landing page, your quiz and your first ads.
- By day 14
You go live
Page and ads live within 14 days of access, or month 1 is free.
- First week live
Your first update
A 2-minute video, a text and an email. Every week from here.
Who runs your ads
I'm Dan. One person, every week.
I'm Dan Farnsworth, from Auckland, New Zealand. I run paid ads full time on Meta and Google.
I track enquiries through to the booking, not just to the form. So the number I care about is the same as yours.
I take only a few clients per trade. You deal with me, not a junior. And you see what I did every week.
Case study
What happened for a pool builder.
Who it's for
This isn't for everyone. Here's who it fits.
It fits if
- You build pools in Australia.
- You can spend at least A$2,000 a month on ads, on top of the fee.
- Your typical pool job is worth A$30,000 or more. Placeholder: floor not set
- Someone can call enquiries back within 1 hour, in business hours.
- You want booked site visits, and you'll tell me which ones go ahead.
It's not for you if
- You spend under A$2,000 a month on ads.
- You want a guarantee on sales or jobs won. The guarantee covers booked site visits only.
- Nobody can call enquiries back within an hour.
- You can't keep the ad spend we agree.
Questions
Fair questions, straight answers.
How soon will I see bookings?
Your page and ads go live within 14 days of access. The first weeks are for testing and fixing what doesn't work. That's why the target is for month 3, not week 1. You see what's happening in every weekly update.
What's the fee, and what's the ad spend?
The fee is A$2,500 a month, flat. It pays for my work. The ad spend is separate. It's what Meta and Google charge to show your ads. It needs to be at least A$2,000 a month.
What counts as a booking?
A time booked in your calendar for a site visit. We write down what counts before you sign. It is never a sale or a job won.
Am I locked in?
No lock-in for the first 90 days. After that, there's a 3 or 6 month minimum.
Do I need a new website?
No. I build a landing page with a screening quiz for your ads. Your website stays as it is.
Why not just rely on referrals?
Referrals are great. But you can't switch them on when the phone goes quiet. Ads you can switch on before winter, and the quiz checks people before they book.
See if you qualify
A few quick questions. About 1 minute.
You qualify. Pick a time below.
Book a call with Dan. We'll talk about your area, your jobs and a fair target for month 3.
Thanks. It's not a fit yet.
This is built for owners who spend at least A$2,000 a month on ads, with a typical job worth A$30,000 or more.
If that changes, come back and try again. No hard feelings.